Singapore, 27 Jun 2011- Within the progressively digitalised environment, brands are wanting to jump onto the social websites bandwagon to provide and synchronise multiple touch points making use of their existing plate of promoting communications tools.

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Brands leveraging on social websites tools are already able to utilise the opportunities to stay engaged making use of their customers. Yet, most brands can’t move after by using social media marketing for short-term Integrated Marketing Campaigns (IMC), unprepared to help incorporate of advertising and marketing elements with marketing and sales communications programmes, business processes and corporate structures.

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As Charlie Pownall, Lead Digital Strategist for Burson-Marsteller says, “Social media is about commitment, not campaigns. Marketers must approach social media being a strategic purchase of the long-term reputation of their brand, in lieu of for a short-term promotional fix. That doctor needs to also make sure that social networking is not treated being an add-on but like a core component of brand planning and management from your outset.”

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To stand above the rapidly shifting marketing and communications landscape, brands need to integrate social websites into organic techniques to reach out to B2B and B2C audiences. Regardless, discovering a fully integrated technique for ongoing brand engagement efforts is not as easy as it may sound.

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Helne Blanchette, Go-to-Market Strategic Director, 1to1 Direct Marketing and TransPromo for Fuji Xerox shares, “There are a couple of issues facing corporations wanting IMC being a main strategy. I think, the most notable three would be the silo approach and services information providers who help select the media mix and shape the process, not enough existing integration in the backbone infrastructure to assist and build a brilliant interaction while using the clients [and] a propensity to complete a product-focus approach as opposed to a customer-centric method for most campaigns.”

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As consumers get increasingly sophisticated and digitally-savvy, they evolve in addition, demanding more from brands. Edith Bagda, Marketing Director of John Hardy, says, “The increased transparency through digital media forces brands into a seamless integrated marketing strategy. However are met by way of consumer that is certainly a lot more in the position to conceive a brand for a multifaceted persona: the personality with the designer of the products, its virtual blogger – and tweet character – and the corporate expression over the internet. Task today would be to generate a sound character represented appropriately at intervals of touch point with relevant logo and non-brand content.”

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Pownall, Blanchette, Bagda along with experts in the industry will be addressing these issues at the 2-day conference on “Integrated Marcoms & Social Media” stuck Hong Kong, 25 – 26 July 2011 and inSingapore, 28 – 29 July 2011. Key conference highlights include finding out how to capitalise for the power of online socialisation and in what way changing dynamics in consumer behaviour, interactive channels and cultures shape brand communications in the neighborhood.

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The conference, chaired by Gaurav Mishra, Director of Digital and Social Media of MSLGroup Asia, will likely showcase how leading brands including Prudential Corporation Asia, John Hardy, Burson-Marsteller, TBWA, Mindshare and Fuji Xerox reach social media maturity, build a built-in brand solution with partnership marketing, harness technology for integrated interactions and develop web 2 . 0 objectives, organisations strategies and plan for global and native implementations.

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Delegates could also expect to learn crucial points to make personal brand experiences on integrated digital channels to increase brand engagement and drive brand name and commercial success. Most importantly, they’re going to learn how to cook a roadmap plan with integrated joint touch points and approaches to evaluate the ROMI.?